In late November 2010, He Maodong, Gu Jijie went to Jordan for the 7th Chinese (Jordan) Goods Exhibition held in Amman from Nov 29th to Dec 2nd, and met customers to get information about market situation at local and surrounding areas.
Our booth was arranged in the Electricity and Energy area, with only two cable manufacturers, of which another was Hangzhou Heteng Industrial Co., LTD, which sales wire, acoustics wire, and other small-sized cables. Local people were interested in exhibition, especially at 4 p.m., there were the largest passenger flow. But mostly of those were visitors, and few of them were professional and businessmen. Our booth had more than 50 visitors, who could be divided into the following categories:
1. Businessman. Besides of Jordan traders, there were many visitors from surrounding countries, such as: Iraq, Palestine, Lebanon, Syria, Israel, Saudi Arabia, Egypt, etc. Men from the Middle East and North Africa Lebanon are the most astute businessman.
2. Engineer and technician. Some visitors were on-the-job engineers, who came to our booth mainly to get information about the present situation of Chinese cable industry and our company’s production capacity and scope, and they were very interested in the wind and solar power technology . Engineers generally don’t have the purchasing rights, but from who we could get knowledge on Jordan power system and the local cable works.
3. Other people. In addition to above mentioned businessmen and technician, most visitors had no purpose. They may occasionally passed by, or were attracted to our booth by something, but we gave them equally enthusiastic reception. In the conversation with them, we learned a lot about Jordan and the Arab country’s customs, and some Arab of greetings. A very warm man brought us a learning brochure wrote in English, an English Amman map and some reading articles in both English and Arabic. We appeared more affinity when talking with an Arabic beginning.
This time we prepared much better than last time, we had posters of various products and shown products catalogue using laptop computer